MilkPEP — Every Woman’s Marathon
Marathons were never made for women.
Not the facilities. Not the training guides. Not even the gear.
So we made one that is.
GALE’s work for MilkPEP has always championed female athletes, so instead of simply sponsoring a race, we decided to create our own. Every Woman's Marathon, the first marathon created by women for women, powered by 26.2 Team Milk, premiered in Savannah, Georgia, on November 16, 2024.
Web
The website shows how this marathon transcends the traditional race format. We showcase our woman-forward brand partners, robust training guides with nutritional advice, and a page that highlights every participant’s “why” for running.
CRM
Acquisition Media
Savannah Half Event Activation
We encouraged runners at the Savannah Half Marathon to “make it a double” in November with an exclusive buy one, get one free offer at a local Savannah coffee shop. An email, flyer, and branded chocolate milk tags provided further info and a QR code for 50% off their registration — which 125 runners redeemed.
Race Weekend
7,000+
Signups (sold out race)
Results
28,000
Virtual race participants
43%
First-time marathoners
