TheKey — Your Home, Your Care
TheKey needed an awareness campaign to convey its expertise in the home-care industry and set it apart from other services in the space.
Driven by the insight that care decisions for seniors are often made urgently or under pressure — leaving families overwhelmed and unaware of the full range of care options — “Your Home, Your Care” illustrates the deep sense of comfort and security that comes from aging in your own home with help from TheKey. Our story makes the home a character and uses soft, golden lighting to highlight everyday moments in the lives of aging adults and their loved ones.
Media Assets
We developed a full-funnel mix of assets spanning Meta, LinkedIn, Pinterest and Reddit that leveraged campaign creative and spotlighted TheKey’s primary RTBs to drive conversion. CTV, streaming and display ad placements drove further awareness among potential clients.
15%
Growth in attributable revenue
Results
45%
Growth in leads
18%
Growth in opportunities
Winner: Best Multimedia Campaign
52%
Increase in site conversions